The Many Benefits of SIP Trunk for Your Business

The Many Benefits of SIP Trunk for Your Business

One of the most integral tools any business uses is its telecommunications system. As a business owner, you would want to have optimised phone systems that your employees and customers can use. If you're looking for a way to keep your old phone system and still take advantage of NBN, having SIP trunking will suit your needs. SIP trunk is a business-grade solution that enables not just voice but also multimedia communications like data and video. Let's take a closer look at how it works and the benefits you can enjoy when you have SIP trunking for your business.

What is SIP?

You've probably heard of VoIP, the technology that allows you to make calls using the internet. SIP is the service that makes it possible. SIP stands for Session Initiation Protocol and is used to establish, manage and end multimedia communications. Whilst VoIP solely carries voice calls, SIP can process all forms of multimedia, such as data and video.

When a call is initiated from your SIP phone, it notifies an IP-enabled server which creates contact with another extension or patches calls into PSTN (Public Switched Telephone Network). After successfully establishing the connection, SIP technology monitors conversations in real time to optimise quality and function as intended. This system makes it the perfect solution for businesses that need to be able to communicate in multiple ways.

Benefits of Having SIP Trunk

No More Long Distance Call Charges

SIP Trunking allows calls between offices at no extra long distance cost since it's done via the internet. The SIP trunk is connected to the organisation's phone system, which means calls can be made without leaving the network. For companies with multi-sites that are located miles apart from each other or even located in different parts of the globe, having a SIP trunk will be very beneficial.


SIP trunking is also highly scalable. It is ideal for businesses that experience fluctuating call volume or seasonal spikes. Usually, with traditional phone lines, additional lines are needed to be purchased to accommodate the increase in calls. With SIP trunking, businesses can scale up their service as needed without incurring additional charges.

Cost Effectiveness

IP connectivity is an excellent alternative to traditional phone lines. The costs are much lower. No extra hardware or servers are needed, meaning more robust systems can be installed in less time with minimal maintenance.

Improved Call Quality

Another significant benefit of having SIP trunk is improved call quality. Since SIP trunking uses VoIP technology, calls are transmitted over the internet rather than over traditional phone lines, which results in clearer call quality and fewer dropped calls.

Enjoy the Benefits of SIP Trunk

SIP trunking is the perfect solution for businesses that need to be able to communicate in multiple ways. It offers a variety of benefits for your business, including cost, reliability and ease of use. It's the perfect solution if you want to be able to communicate effectively in today's internet driven market.

If you want to add SIP trunk, contact our Australian based team today. We'll be happy to discuss your needs and provide you with the most suitable options for a more optimised telecommunications system you can use for your business.